Abusing the term chocolatier

I know we stretch the word chocolatier to include many things, but at-home chocolate party host?
It seems that Mars Candy Co. has developed some kits for chocolate parties, and they have set up an entire system for people to sell Dove chocolates at parties they host — like parties to sell designer purses or Tupperware.
The people who host the parties call themselves chocolatiers. Seems a bit much to me.
I think chocolate parties sound like a great idea — maybe our local chocolatiers could use this idea? Offer party packs of their truly delicious chocolate for fondue, candy making, hot chocolate, cakes, etc.? Sounds like fun to me.